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Expertise

FMCG

Advising consumer-facing businesses on regulatory, commercial, and transactional matters.

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The Firm advises leading consumer goods, food and beverage, retail and hospitality businesses on the full range of legal and regulatory issues arising from operating and expanding in India. Its FMCG practice combines deep sector knowledge with transactional expertise, advising on joint ventures, acquisitions, investments, franchising, distribution arrangements, market entry and regulatory compliance. The Firm has acted on significant transactions involving global and Indian brands across beverages, food, restaurants, consumer products and wellness, including complex restructurings, strategic investments, private equity transactions and cross-border acquisitions. With experience spanning corporate, foreign investment, competition, tax, regulatory and disputes matters, the Firm provides integrated, commercially focused advice to clients navigating the opportunities and challenges of India’s fast-evolving consumer market.

Our Expertise

  • ‘Deal of the year’ by the Pacific Business Press.

Representative Matters

  • Advised on restructuring of the Coca-Cola Company’s bottling operations in India through slump sale and asset sale transactions.
  • Advised Tata Global Beverages Limited (TGBL) group in the setup of a 50:50 Joint Venture to operate Starbucks café’s in India.
  • Advised the United Spirits Group in the acquisition of approximately 75% shares of Shaw Wallace (SWC), a listed company and the country’s second largest spirit manufacturer. The size of this acquisition was approximately USD 400 million, after which the United Spirits Group has become the third largest spirit manufacturer in the world.
  • Advised United Spirits Limited in the acquisition of Whyte & Mackay, the world’s leading Scotch distiller. The size of the acquisition was USD 1.18 billion, and the firm advised on the acquisition financing as well. By this acquisition United Spirits Group became the second largest spirit manufacturer in the world.
  • Advised and assisted Varun Beverages (International) Limited, the leading bottler of PepsiCo in South Asia, in receiving primary investment from Standard Chartered Bank’s Mauritius based private equity fund. on its acquisition of approx. 20% stake in Wow Momo Foods Private Limited, by way of a primary and a secondary purchase from certain angel investors on investment in Bikaji Foods International Limited, a leading brand of Indian ethnic snacks and sweets.
  • Advised Yum Restaurants (India) Private Limited, (owners of Pizza Hut, KFC and Taco Bell) on the regulatory framework on payments of royalty to foreign collaborators under technology collaboration agreements and other aspects under the extant foreign direct investment policy. on the regulatory framework on payments of royalty to foreign collaborators under technology collaboration agreements and other aspects under the foreign direct investment policy. on acquisition of 235 KFC and Pizza hut franchisees of Yum Inc. in India and Sri Lanka by a group of strategic financial investors led by Samara Advisors India, Goldman Sachs, CX Partners, IDI Emerging Markets, Adveq group and Celox Asset Management.
  • Advised Devyani International Limited, which controls a chain of 180 fast-food restaurants across the country, in receiving its first private equity investment from ICICI Ventures, India’s largest private equity fund. The deal involved acquisition of a minority stake by ICICI Ventures in Devyani.
  • Represented Lightspeed Venture Partners in the approximately INR 300 million private equity investment in Food Vista Private Limited, an ‘internet only’ restaurant operating through the portal www.freshmenu.com
  • Advised Tencent Investment on its purchase of shares of Bundl Technologies Private Limited which owns and operates Swiggy (the food delivery app)- both in the form secondary purchase from existing shareholders as well as in the form of primary issuance in USD 1 Billion transactions.
  • Advised Rothschild Trust in relation to the acquisition by Del Monte Pacific Ltd, producers, marketers and distributors of premium food and beverage products of 40.1% stake in FieldFresh Foods Pvt Ltd., the joint venture between EL Rothschild Ltd. and Bharti Enterprises.
  • Acted for and advised Gaja Capital on its investment in Bakers Circle India (Private Limited). Gaja Capital, is mid-market focused private equity firm, invested in Bakers Circle, which is engaged in processing, selling and distributing specialized frozen foods.
  • Advised GSK on their global joint venture with Pfizer’s consumer health division. Under the transaction, Pfizer contributed its entire consumer healthcare business to GSK’s existing consumer healthcare business, and in consideration, received 32% equity stake in the joint venture entity.

Related Insights

Latest Thinking & Developments.

Congratulations to Senior Partner, Harish Kumar on being inducted as Legal Expert by IOV!

Congratulations to Senior Partner, Harish Kumar on being inducted as Legal Expert by IOV!

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Luthra and Luthra Law Offices India crosses 200,000 followers on LinkedIn

Luthra and Luthra Law Offices India crosses 200,000 followers on LinkedIn

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The general public is hereby cautioned that certain unknown individuals have been trying to mislead the public by issuing emails / letters and other statement / correspondence by unauthorisedly using our Firm's name and logos i.e., Luthra and Luthra, Luthra and Luthra Law Offices, Luthra and Luthra Law Offices India, etc. whilst wrongfully claiming to be part of our Firm and making false claims and allegations. These individuals are also impersonating the Firm by creating fake email addresses and Facebook page while using the LUTHRA marks.

Please be advised that any person corresponding with such individuals in any manner whatsoever will be doing so at their own risk, as to costs and consequences. The Firm strongly recommend that no one should respond to such solicitations, and we will not accept any liability whatsoever for any loss that the general public may incur owing to transactions made with such unknown individuals and agencies making false claims.

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In case anyone come across any such fraudulent activity, kindly report the same to our centralised email address at delhi@luthra.com so that appropriate action may be taken.

Luthra and Luthra Law Offices India

1st and 9th floor, Ashoka Estate,

24, Barakhamba Road,
New Delhi-110 001

Contact: delhi@luthra.com

T: +91 11 4121 5100

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